Working with startups is always a treat. You get to bring a brand to life and help it grow so that they can live a long and prosperous life. When brand owner Gretchen came to me for help, she already had a b+w logo. But the brand was BEGGING for color to represent what it stood for. 

Estereotipa, an online clothing store that offers a style of clothes for women, as well as people who identify as women, and allows them to feel empowered and comfortable in their own body. Their mission is to inspire customers to express themselves by breaking the stereotypical mold that women have been told to wear.

The slogan “estilo sin etiquetas” explains just that: you can have your own style and not have to focus on labels. The colors and shapes used in this brand design convey energy and vivid life, while maintaining a level of respectability and elegance. 

Brand Identity package for this brand consisted of a logo update, type and color selection, brand strategy and social media template designs. Just the right push the brand needed to launch.