Disaronno Wears Diesel
Category: Brand Activation | Bottle Launch
Company: High Impact Promotions
Location: San Juan, Puerto Rico
Year: 2019
Disaronno has a new bottle launch almost every year, and for 2019, they partnered up with urban fashion label Diesel to design the bottle wrapping.
Local influencers were chosen to showcase the new bottle on social media and create intrigue about the new campaign. They were invited to both launch parties and were gifted a box with the new bottle and cocktail book.
The Diesel Store at the Mall of San Juan and La Concha Hotel were the selected venues to celebrate a two-night launch for the brand.
Role on this project:
Space Planning and Layout
Experiential Design and Art Direction
Environmental Graphic Design
Pre-Production Logistics
Supervise Set Production: Managing production book execution and decoration detailing
Production Assistance during event
Soft Launch Party at Diesel Store at The Mall of San Juan
Launch Party at Hotel La Concha Lobby
At the official launch, guests enjoyed a fashion show, live music by local DJ’s and female drummer, interactive photo booth stations and a selection of cocktails designed for the event: Disarita (Italian Margarita), Disaronno Diesel (with rum and passion fruit) and the Disaronno Fashioned (Old Fashioned).
A local artist designed two custom-made jean jackets for two of the main influencers for the campaign, who then walked with their jackets at the Diesel fashion show.
Credits:
Event Company: High Impact Promotion
Producer: Ariel Avilés
Experiential Design: Ariel Avilés & Verónica Redondo
Graphic Design: Verónica Redondo
Account Executive: Vanessa Medina & Lumary Rivera
Client: Disaronno (Ballester Hermanos, Inc.)