Bad Bunny wanted to make his concert an extraordinary experience for his hometown P FKN R. It was not just a concert, he turned his 2-night performance into a festival, featuring outdoor experiences, a museum of his career, a food truck area and sponsored bars for all concert-goers to enjoy before the main event.

The event hosted around 85k+ people between the two days. Doors opened at 2pm for people to explore all the attractions until 9pm, when the main event started.

As a proud sponsor, and personal favorite beer of our Benito, Corona had the opportunity to display an interactive outdoor experience. At High Impact, we designed a mini version of our festivals that included 2 bars, our illuminated Mandala Stage, various photo ops, makeup and tattoo station and a live painting session with local artists. The chillin’ Corona atmosphere was complemented with lounge areas where people could sit and enjoy the venue.

In celebration of Boriuca artists like Benito, we integrated two experiences in collaboration with local makeup artist Ingrid Rivera and world known artists David Zayas and Bikismo. The makeup station concept was “Be Part of The Tribe”, where we designed themed tattoos with the two brands to create looks for the concert. Live art was performed by artists throughout the 2 nights, where each artist created a mural inspired by Bad Bunny and Corona.